Neighbourhood Watch launches Protect Your Pa$$W0rD National Campaign with 3 quick and easy steps
As we spend more time at home and on our online devices, over one third (34%) of people say that they’re more concerned about cybercrime than physical crime and a startling 1 in 5 people are a victim of cybercrime!* You could be more at risk than you might think.
If strengthening your passwords is something you keep putting off, or you feel overwhelmed by the sea of online security information, you’re not alone.
As part of our Cyberhood Watch initiative, launched in 2019 in partnership with Avast, we have launched a PROTECT YOUR Pa$$W0Rd campaign that targets both the overwhelmed and complacent, providing everyone with 3 easy steps to be more secure online.
But we won’t stop there! Whilst taking those 3 easy steps will go a long way to protecting yourself online, we want to protect not just you but your whole community! To do this, we are asking you to spread the word and help protect your family, friends, colleagues and neighbours by sharing these 3 easy steps with 3 others.
More about the campaign
Our campaign will run on social media for 4 weeks from 9th November 2020. We are targeting both Neighbourhood Watch members and non-members alike with two different attitudes to online security.
For those that are unsure and overwhelmed by an abundance of advice, we want to cut though the noise and simplify the confusion, so they feel empowered to take action.
And for those that think ‘it won’t happen to me’ we want to shock them into action, so that they realise how prevalent the problem is, even amongst young people.
We have created social media animated and still graphics targeted to both those audiences, supported by further information detailing how and why to take each step on our dedicated Password Protection page.